You should have answered this question yesterday!

• How do we grow our revenues?
• How can we manage costs better in the future?
• How can we retain our customers?

Beep!!! Too late! You should have answered this question yesterday!

While your manager uses the words business development strategy even to decide how many rolls of toilet paper will be bought next month, nothing really gets done. He never thinks ahead more than 2 years time. After that period or sooner he will be working for the competition bragging about his contribution to your strategy.

Strategy is not just a buzz word.  The same goes for business intelligence strategy. It is everything you do every minute except when you stay still. As an organization you must invest in people that define, plan, implement and review and let this attitude be your organizational culture.

Do not hire somebody that tells you: “I know where I am going and how to get there.” Find somebody that does it already.

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