Just defining the concept of attitude is nice.
I care mostly about the answer to one question: What’s in it for me?
The functions you achieve by understating attitudes relates to:
- Expressing values – your attitude allows you to express who you are and what you believe in.
- Ego-defensive – you project your internally-held conflicts on external subjects through you attitude.
- Knowledge – you “touch” the world
- Utilitarian function – it enables you to gain a reward and to avoid possible or perceived punishment
Incoming search terms:
define attitude in organisational behaviour,
Define -positive attitude,
Define attitude in organisation behaviour,
is attitude good,
what is attitude
