What is attitude good for?

Just defining the concept of attitude is nice.

I care mostly about the answer to one question: What’s in it for me?

The functions you achieve by understating attitudes relates to:

• Expressing values – your attitude allows you to express who you are and what you believe in.
• Ego-defensive – you project your internally-held conflicts on external subjects through you attitude.
• Knowledge – you “touch” the world
• Utilitarian function – it enables you to gain a reward and to avoid possible or perceived punishment

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