Cross-cultural values
Globalization is a buzz word. Isolationism is another. In any case there are some cross-cultural values that can be applied to nations which where defined by Geert Hofstede. These values influence the organizational behavior and can be applied to the work environment of a company as well.
Individualism versus collectivism - refers to the degree that people favor their individual against group values.
Power distance – the extent to which people accept the inequality in the distribution of power in a society. The low power distance environment allows participation in the decision making process and most important direct access to your superior. In a high power distance environment is normal to manifest positive emotions to your superiors and negative emotions to your subordinates and everybody accepts this as normal. The last one is definitely not my favorite.
Uncertainty avoidance – deals degree to which people tolerate or feel threatened ambiguity and uncertainty. Strong uncertainty avoidance means that change is dangerous. Weak uncertainty avoidance environments do not see hard work as virtue. As an individual choice, the truth should be somewhere in between these two.
Masculinity vs. Feminity – the distribution of roles between genders can determine the orientation of a society in the direction of assertiveness and materialism or to focus on human interaction and concern for others.
Long versus short-term orientation – Long-term orientation focuses on the future, on perseverance and persistence. Short-term orientation focuses on the past and present, on respect for tradition and fulfilling social obligations
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International Marketing Review #50…
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International Marketing Review – Cross-Cultural Management
To be effective as a global business person, you need to be aware of the major underlying cultural values that have implications for…